Unilever and Procter & Gamble indicate more increases could be on way as Trump policy affects ingredient costs

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The companies that make leading brands including Magnum ice-creams, Nescafé coffee and Ariel washing liquid have indicated that more price increases could be on the way as ingredient costs rise amid Donald Trump’s tariff war.

Procter & Gamble, whose products include Pampers nappies and Oral-B toothpaste as well as Ariel, said new US tariffs could cost it up to $1.5bn (£1.1bn) a year, forcing it to put up prices again on top of a 1% year-on-year rise in the first three months of 2025. Prices of the group’s beauty products, which include Olay and Pantene, rose 3% in the quarter.

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Trump claims ‘China wants to make a deal’ after raising tariffs to 125%, while 90-day pause for most countries sparks market surge

• Trump pauses plans to hike US tariffs on most countries except China
• ‘I know what I’m doing,’ says Trump before pausing tariffs
• Full list of Trump tariffs: a country-by-country look

Today’s tariffs follow Trump’s 10% tariff on all imports from many countries, including Australia, which came into effect at the weekend.

US customs agents began collecting the unilateral tariff at US seaports, airports and customs warehouses on Saturday. Today’s measures are higher levies on goods from 57 larger trading partners.

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